Insight | Intelligence Gathering & Data Analysis
We offer real-time data analysis of the data collected from consumers interacting with the brands. All our data is collated in a centralised database and run through our analytics tool to present a picture of how the brand is perceived in the market place. Any problems or issues are highlighted. Benchmarks are established for each product and the moment one of these benchmarks is breached a warning alert is issued that the brand has a problem in a particular area, store or distribution channel. The issues are examined and reported to the brand stakeholder immediately. The event is highlighted in the weekly report and monthly analytics report.
In this way the task of customer care is an indispensable quality control instrument to check distribution or product defaults. Simple mistakes in the production process are quickly picked up and reported saving the brand money, costly returns and the potential of consumer rejection.